I help Series A+ B2B SaaS and AI teams across Benelux and DACH improve sales performance. I analyze your calls, CRM data and KPIs, spot the gaps in prospecting, discovery and closing, then build training around them.
These four patterns show up in almost every SaaS sales team I work with as a B2B SaaS Sales consultant & trainer. The root causes are similar but rarely the same, which demands a custom approach for each client.
No outbound volume, no scalable outbound process, no outbound deals.
Surface level questions, no real pain, a demo too early. Deals stall before they start.
The pipeline looks healthy, the forecast slips anyway. The answer is in the calls.
A couple of stars, a lot of average. Everyone sees the gap. Few know how to close it.
Two routes, both built on your team's own calls and data: a focused training for fast impact on your KPIs, or a structural program that lifts the whole team.
A sharp, tailored training that closes one specific gap fast, built entirely on your team's own calls. Pick the focus:
An embedded program over several months where I rebuild how your whole team sells, as your embedded sales enablement function. For change that sticks long-term.
Every market sells differently. Here is what I see in the verticals I work with most, and how the training adapts to them.
"Nils has trained and coached our young B2B Sales team super professionally in less than 4 months and helped them tremendously to become real Sales professionals."
"I really loved how real-world examples were brought forward in the training. The team applied the frameworks within the next quarter and we saw the impact in our pipeline."
"Nils has supported us in building a data-driven outbound process that fuels the growth of our business. Tangible improvements, no fluff."
How a 9-month coaching and interim engagement built Trengo's sales org from scratch, on the way to a $36M Series A.
Read case studyHow a custom upsell training turned a 23-person Customer Success team into commercial owners.
Read case study
I co-founded two B2B SaaS companies, led sales teams, and sat in on hundreds of deals. That background is why my trainings land: I teach patterns I've seen work across 140+ European SaaS and AI companies.
I work exclusively in the Benelux and DACH region because context matters. The way a Dutch scale-up sells is different from a Bay Area startup. Your buyers, your culture, your deal cycles. I understand them because I've lived them.
How do your team's sales skills stack up against 140+ other European SaaS & AI companies? See where you stand across discovery, demo, prospecting, and closing.
Download the free benchmark →There are three ways to work together. Consulting: I work on one specific commercial problem short term, or fractionally for three months or more to reignite growth. For fractional work I need a few things in place, such as healthy NRR and established product-market fit. Sales training: each training is a mini consulting project. I first dig into what is really going on, then use that evidence in every session, so the training fits your team like a glove. Sales coaching program: training and coaching combined. I set a skill baseline for every participant, pick the focus areas, then train and coach reps to the level and results you need over several months.
I start with your team's real calls. For a training, I review the most relevant sales calls. For the sales coaching program, I review about four calls per rep, so I see both team-wide and individual skill gaps. On top of that I run a full KPI analysis and interview the executives and people involved. After 1,400+ reviewed calls, I know where to look, including the hidden issues that are easy to miss.
If your sales managers already coach, a sales training with a good handover is a strong addition: managers keep the new skills alive after the sessions. A training can also be the spark that gets managers to make coaching part of their routine. If the coaching intention or depth is not there yet, choose the sales coaching program. It builds lasting results for both reps and managers, because managers are trained and coached too.
B2B SaaS and AI companies after product-market fit, mostly Series A and later, in the Benelux, DACH and the rest of Europe. I have worked with teams in HR Tech, MarTech, FinTech, PropTech, EdTech, developer tools and more. If you are whale hunting in enterprise sales, with deals of €500k ACV and up, a specialist in that motion will serve you better.
Most sales enablement managers come from L&D. They know how to run a training, but few have carried a quota, led sales teams and sold in the field. And most sales trainers never look for the root cause, so they cannot solve it. I combine both: I have carried the bag, built and led sales teams, and every engagement starts with a diagnosis of what is really holding your team back.
You will see clear behaviour changes in the first one to two months. In outbound, for example, that means more dials and, as a result, more meetings booked. For discovery and demo trainings, conversion gains show up within one to one and a half times your average sales cycle. Two recent examples from 2026: one client reached 160% of target, and an outbound-focused client doubled the number of demos booked within two months, and it is still growing.
A short call is the fastest way to see if I can help. Or send me two calls and I'll show you where the gaps are.