Most trainers skip the diagnosis. I don't. Call reviews, KPIs, email audits, interviews — then training and coaching built on what we find.
These four patterns show up in almost every SaaS sales team I work with. The cause is usually hidden in the calls.
The volume is there. The meetings are not. Nobody can point to why.
Surface questions, no real pain, a demo too early. Deals stall before they start.
The pipeline looks healthy, the forecast slips anyway. The answer is in the calls.
A couple of stars, a lot of average. Everyone sees the gap. Few know how to close it.
Two routes, both built on your team's own calls and data: a focused training for fast impact on your KPIs, or a structural program that lifts the whole team.
A sharp, tailored training that closes one specific gap fast, built entirely on your team's own calls. Pick a focus, move the number.
See the sales trainings →An embedded program over several months where I rebuild how your whole team sells, as your rep development function. For change that sticks.
Explore the program →"Nils has trained and coached our young Sales team super professionally in less than 4 months and helped them tremendously to become real Sales professionals."
"I really loved how real-world examples were brought forward in the training. The team applied the frameworks within the next quarter and we saw the impact in our pipeline."
"Nils has supported us in building a data-driven outbound process that fuels the growth of our business. Tangible improvements, no fluff."
I co-founded two B2B SaaS companies, led sales teams, and sat in on hundreds of deals. That background is why my trainings land: I teach patterns I've seen work across 140+ European SaaS and AI companies.
I work exclusively in the Benelux and DACH region because context matters. The way a Dutch scale-up sells is different from a Bay Area startup. Your buyers, your culture, your deal cycles. I understand them because I've lived them.
How do your team's sales skills stack up against 140+ other European SaaS & AI companies? See where you stand across discovery, demo, prospecting, and closing.
Download the free benchmark →A short call is the fastest way to see if I can help. Or send me two calls and I'll show you where the gaps are.