I'm Nils Brosch, B2B SaaS & AI sales trainer for the Benelux and DACH region. I analyze your team's calls, CRM, and pipeline before I design a single session. Send me two calls from your team and I'll show you exactly where the revenue is leaking.
These patterns show up in almost every SaaS sales team I work with. The frustration is real because the cause is usually hidden in the details.
Some reps book meetings, most don't. The difference is targeting, messaging, and follow up discipline. You see the output but you can't diagnose the input.
Reps ask surface level questions, skip the buyer's vision, and jump to a demo before earning the right. Deals stall because nothing was anchored.
The pipeline looks healthy but deals don't close. Is it quality? Is it skills? In most teams I work with, the answer lives in the calls.
You have one or two stars and a lot of average. Everyone sees the gap. Closing it requires knowing exactly where the skill differences are.
I analyze your calls, CRM, and KPIs first. Then I design the program around the specific gaps that are costing you revenue.
I train your reps to write outbound that earns replies, target accounts that actually fit, and build a rhythm that fills your pipeline week after week.
From discovery to close. I train your reps to uncover real pain, ask about the buyer's vision, anchor value before pricing, and run calls that move deals forward.
Your existing customers are your fastest path to revenue. I train reps to spot expansion signals, build commercial conversations into CS touchpoints, and grow accounts.
For the leaders who manage the reps. Build coaching rhythms, run pipeline reviews that drive action, set KPIs that change behaviour, and raise the bar across the team.
Every engagement follows this process. It's how I make sure the training is built entirely around your team's reality.
You reach out directly or we use the free Gap Analysis as the starting point. We discuss your read on the current situation, what the data shows, and whether a tailored program makes sense.
Before any recordings or internal materials are shared, we sign an NDA. Full openness from that point forward.
I send a 20+ question questionnaire covering KPIs, scripts, tooling, and persona descriptions. I request a minimum of 6 call recordings, ideally 3 strong and 3 weak. I analyze everything before we meet for a 90 minute one on one where we clarify findings, define priorities, and identify stories for the training.
All findings get embedded into the training content. Real evidence from your team's recordings woven into every chapter. Use cases built specifically around your team's reality.
Remote or in person, sessions of 2.5 hours, groups of max 10 to 12 people. Every chapter follows the SETUP methodology.
After training, two paths forward. Coaching: homework reviews, repetition sessions, and deep dives to keep momentum. Or the full Sales Excellence Trajectory: individual baseline reviews, continuous training, and ongoing coaching to uplevel your entire team.
Send me one call from your top performer and one from your weakest. I'll show you the exact competence gaps and which ones are costing you the most revenue.
Illustrative example based on European SaaS benchmark data
I work with sales leaders who know their team has more potential and want someone who has been inside enough companies to see exactly where to look.
I co-founded two B2B SaaS companies, led sales teams, and sat in on hundreds of deals. That background is why my trainings land: I teach patterns I've seen work across 140+ European SaaS and AI companies.
I work exclusively in the Benelux and DACH region because context matters. The way a Dutch scale-up sells is different from a Bay Area startup. Your buyers, your culture, your deal cycles. I understand them because I've lived them.
Sales leaders across Benelux and DACH trust Nils to transform their teams.
"Nils has trained and coached our young Sales team super professionally in less than 4 months and helped them tremendously to become real Sales professionals."
"I really loved how real-world examples were brought forward in the training. The team applied the frameworks within the next quarter and we saw the impact in our pipeline."
"Nils has supported us in building a data-driven outbound process that fuels the growth of our business. Tangible improvements, no fluff."
How do your team's sales skills stack up against 140+ other European SaaS & AI companies? See where you stand across discovery, demo, prospecting, and closing.
Download the free benchmark →Send me two calls. I'll show you where the gaps are and how to close them.